Chris Joakim
创意总监 at BOND
London, 英国
标题Tables You Need To Hear
广告公司
广告战役 Tables You Need To Hear
广告主 Philips
品牌 Philips
首次发布日期 2013
行业领域 家用电器和视听产品
广告口号 You need to hear this table!
哲学 “Tables You Need To Hear” one of many unique ways to come to ultimately get young“obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that the music was curated specifically for each table based on trending music in that neighborhood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away. 
媒体类别 Branded Content
长度
插图画家
Typographer
Typographer
插图画家
制作公司
文案
美术指导
Other
创意总监
创意总监
客户企划
客户企划
项目经理
项目经理

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started