| 标题 | Oceans Rising |
| 广告公司 | FCB Canada |
| 广告战役 | Save your Climate - WWF |
| 广告主 | WWF |
| 品牌 | WWF |
| Posted | 5月 2007 |
| 产品 | Corporate |
| 行业领域 | 环境与动物问题 |
| 广告口号 | Ocean levels are rising faster than ever. |
| 剧情简介 | The Oceans Rising billboard is part of a national (English-only) multi-media campaign. The objective of the mass media communication was twofold: 1. to continue to re-brand WWF-Canada to more accurately reflect their work as a global conservation organization and specifically raise awareness of their fight to solve global warming 2. generate revenue through the direct channels (ie. direct mail and online) by predisposing consumers to the message. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 加拿大 |
| 美术指导 | Mike Donaghey |
| Media Director | Lidia Hardwicke |
| 创意总监 | Robin Heisey |
| 文案 | Chris Joakim |
| Associate Creative Director | Joe Piccolo |
| Other | Erin Squires |
| Assoc. Creative Director | Chris Taciuk |
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