Mike Donaghey
执行创意总监 at R/GA
London, 英国
标题You Need To Hear This
广告公司
广告战役 You Need To Hear This
广告主 Philips
品牌 Philips Headphones
首次发布日期 2013 / 9
行业领域 家用电器和视听产品
剧情简介 Philips’ ‘You Need To Hear This’ campaign unveils a remixable Music Video Game that’s unlike anything you’ve heard before. It’s part music video and part video game. Every choice made in the game affects the music, allowing each user to create a personalized music video with their very own version of the track that can be shared through a social media powered leaderboard.Based on Swiss Lips’ latest single ‘Carolyn,’ users play the game as Sam (Swiss Lips’ lead singer) in an epic sonic adventure, battling the evil Flame Gang to win the affections of his true love Carolyn. The experience combines all the retro 16-bit style of an old school driving game with a contemporary twist that lets players output their remixed track and accompanying video with dynamic 3D camera moves. The video (game) has 7 audio environments composed by Swiss Lips and every sound you hear was created specifically for the experience by the band and their producer. There are multiple endings to discover, and thousands of potential remixes. The videos with the most views rise to the top of the leaderboard, so a good ear for music can get you far.Video content from the game will also be used to generate the band’s official music video that’s set to launch on Vevo. 
媒体类别 互动
长度
更多信息 www.YouNeedToHearThis.com/RemixCarolyn
首席创意官
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联合创意总监
联合创意总监
文案
美术指导
项目经理
项目经理
项目经理
项目经理
项目经理
项目经理
项目经理
项目经理
Strategist
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设计师
设计师
设计师
设计师
摄影
美术指导 The Kissinger Twins
音效设计公司
音效设计公司
Interactive Director
音乐作曲家
音乐作曲家
广告经理
广告经理
剪辑公司
剪辑师
剪辑师
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剪辑公司 Vice
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