标题 | Water |
广告公司 | BBDO New York |
广告战役 | Blueprints - GE |
广告主 | General Electric Company |
品牌 | GE |
首次发布日期 | 2007 / 2 |
行业领域 | 工业 |
广告口号 | imagination at work |
剧情简介 | The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs. |
哲学 | We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world. |
问题 | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
结果 | N/A |
媒体类别 | 平面 |
市场 | 美国 |
更多信息 | ecomagination.com |
美术指导 | Paul Cohen (AMV) |
文案 | Mark Fairbanks |
创意总监 | David Lubars |
创意总监 | Paul Brazier |