| 标题 | Wind |
| 广告公司 | BBDO New York |
| 广告战役 | Blueprints - GE |
| 广告主 | General Electric Company |
| 品牌 | GE |
| 首次发布日期 | 2007 / 2 |
| 行业领域 | 水、电及煤气服务，公用事业 |
| 广告口号 | imagination at work |
| 剧情简介 | The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs. |
| 哲学 | We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world. |
| 问题 | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
| 结果 | N/A |
| 媒体类别 | 平面 |
| 市场 | 美国 |
| 更多信息 | ecomagination.com |
| 美术指导 | Paul Cohen (AMV) |
| 文案 | Mark Fairbanks |
| 创意总监 | David Lubars |
| 创意总监 | Paul Brazier |
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