Fernando Machado
Senior Vice President of Global Brand Management at Burger King Corporation
West Auckland, 新西兰
标题Car Crashes 1
广告公司
广告战役 Leave It To us
广告主 Burger King
品牌 Burger King
首次发布日期
行业领域 餐馆与快餐
哲学 The WHOPPER is America’s favorite burger and there are people who just can’t wait to enjoy it, literally. Or at least that’s what we figured out after seeing a huge number of car crashes at our restaurants every year. That’s why we decided to be cheeky and use these real pictures to promote the launch of Burger King’s delivery service in the USA. The campaign was launched nationwide and later it ran in others countries like Spain, Brazil and Germany in magazines and outdoor. *None of these accidents resulted in injuries.
媒体类别 案例研究
Global Marketing Officer
Global Brand Manager
首席创意官
执行创意总监
Creative Director
Creative Director
创意总监
Creative Copywriter
Creative Copywriter
美术指导
美术指导
Account Director
客户经理
客户主管
战略企划
Agency Producer
Agency Producer
Head of Communications

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