| 标题 | Heineken Starplayer |
| 广告公司 | AKQA |
| 广告战役 | Heineken Starplayer |
| 广告主 | Heineken |
| 品牌 | Heineken |
| Posted | 5月 2012 |
| 行业领域 | 互动式制作，多媒体 |
| 哲学 | StarPlayer is a first in social media multi-platform gaming, transforming TV watching into a social interactive experience for fans. 72% of people watch UEFA Champions League matches alone and at home*. With StarPlayer, Heineken radically changes the way people watch UCL and takes watching football on TV to the next level. The first global ‘dual-screen’ football game – to score points players anticipate events unfolding on the pitch live and make decisions on what will play out over the next few seconds. Players compete and share scores via Facebook and other players around the world in the ‘Interactive Champions League’. |
| 媒体类别 | 互动 |
| 首席创意官 | James Hilton |
| 执行创意总监 | Nick Bailey |
| 客户总监 | James Scott |
| 文案 | Tessa Hewson |
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