Jenny Glover
Chief Creative Officer at Zulu Alpha Kilo
加拿大
标题League of legislators
广告公司
广告战役 League of legislators
广告主 Brady
品牌 Brady
首次发布日期 2019 / 9
行业领域 国家教育
广告口号 The game that ends gun violence
剧情简介 League of Legislators is available to play here. Brady, America’s oldest gun violence prevention organization, launched “League of Legislators: The game to end gun violence,” a tongue-in-cheek nod to what is actually at the root of America’s gun violence epidemic. In response to disproven narratives about the roots of gun violence in America, “League of Legislators,” which was developed by Juniper Park\TBWA, proposes that if violent video games can cause gun violence, then a video game can also end gun violence. In the game, players act as U.S. representatives who must avoid lobbyists and bribes from the gun lobby. If they make it to the Capitol to sign gun legislation, they receive a message: “Congratulations! You did your job. Now send this game to a member of Congress and tell them to do theirs.”
媒体类别 游戏
联合创意总监
联合创意总监
执行创意总监

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