概要
Prior to founding Beeby Clark+Meyler, Michael Clark was Vice-President of Strategic Marketing Services for Modem Media, Inc. where he had served as the strategic leader for many of the firm's most important client accounts. A significant amount of his work involves integrating business strategy, advertising, and internet-based communications & services, to help clients demonstrate measurable returns on marketing investments.
Michael's marketing and consulting experience spans many industry sectors and parts of the world. Some of his prominent clients have included: Eastman Kodak, Chase Bank, Merck, Bayer, Delta Air Lines, Johnson & Johnson, Avon, General Motors, and Royal Caribbean Cruise Lines. His early consulting career was focused on identifying and capturing new product opportunities in emerging international consumer markets with an emphasis on Asia.
Prior to joining Modem Media, Michael worked with Kepner-Tregoe, Inc. as a Senior Consultant responsible for facilitating strategic executive decision-making and designing complex new product development and launch plans. He also analyzed organizational work processes and studied high-performance new product development environments to ensure successful attainment of strategic market-entry goals.
Previously, Michael worked at CIGNA Property & Casualty Companies, Inc. as a Senior Loss Control Specialist. In this capacity, Michael was responsible for protecting the assets of major commercial insurance risks involving product liability prevention. Michael's career has touched all aspects of the product-market life-cycle from concept to promotion to consumer launch.
Michael received his M.B.A. in Management/Organizational Behavior with a concentration in Corporate Strategy from New York University. He holds a B.S. in Industrial Technology from State University of New York College at Buffalo. Michael is an active member of Project Management Institute (PMI), the Interactive Advertising Bureau (IAB), and is often a speaker at national and local conferences. Michael resides in New York City.