Bryan Rowles
执行创意总监 at The Gentlemen's Club
Los Angeles, 美国
标题Float
广告公司
广告战役 Zune Arts - Zune
广告主 Microsoft
品牌 Zune
Posted7月 2007
行业领域 电视,高保真音响,视频播放器,个人音响及配件
剧情简介 To complement the music of the band What Made Milwaukee Famous, Chicago-based collective Vitamin developed the story in collaboration with 72andSunny, in which two young people see each other at quaint outdoor espresso stand under a starry night sky. As they one-up each other in sharing – biscottis, flowers, Polaroid photos – they are buoyed by the act of giving and literally float higher with every exchange, until they hover over the sleeping city. Inspired by the work of animator/director Sylvain Chomet, Vitamin created the film using modeling and rendering of characters and environments as opposed to traditional cel animation.
结果 “After the last few high-energy Zune Arts collaborations, it was refreshing to create a quieter, more sentimental story,” said Glenn Cole, Creative Director and Co-Founder, 72andSunny. “’Float’ is like Garden State, but without Natalie Portman.”

As Zune Arts heads into its second year, the program continues its mission to live the Zune brand idea of friendship and sharing by fostering inspiring collaborations between artists in all mediums.
媒体类别 Web Film
长度
市场 美国
创意总监
广告经理
广告公司制片
文案
文案
动画效果
音乐公司

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