Today, we live in a world where more and more people recognize that bigger, isn’t always better. So when Tic Tac approached us in 2014, we sought to harness the power of this iconic little mint and turn it into our rally cry – Go Little. We’re excited to re-energize this brand with a campaign that’s relatable and built on little blips of happy, little flashes of inspiration, little moments of fun. Because when all of these things add up, little is not little at all. Little is big.