| 标题 | Teen |
| 广告公司 | Ambrose Carr Linton Carroll Inc. |
| 广告战役 | We see what most don't - The Salvation Army |
| 广告主 | The Salvation Army |
| 品牌 | The Salvation Army |
| Posted | 5月 2007 |
| 产品 | Christmas donations |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | We see what most don't |
| 哲学 | "We see what most don't" is a campaign based on a very simple insight that we tend to walk right past the homeless and disadvantaged as if they weren't really there. It also illustrates the very people that The Salvation Army directly helps with your donations. |
| 问题 | How to encourage Canadians to give more than ever to The Salvation Army. |
| 结果 | This campaign was one of the most successful campaigns ever for The Salvation Army and donations were up significantly over the previous year. |
| 媒体类别 | 平面 |
| 市场 | 加拿大 |
| 美术指导 | Howard Beauchamp |
| 文案 | Steve Conover |
| 摄影师 | Hasnain Dattu |
| 客户总监 | Jackie Galvin |
| 摄影指导 | Jason George |
| 音乐 | Paul Gillespie |
| 导演 | Christina Hodnet |
| 演员/名人 | Layah Jane |
| 创意总监 | Tony Miller |
| 广告公司制片 | Marc Siversky |
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