Paul Gillespie
项目经理 at Jaz Ghotora
Toronto, 加拿大
标题Toxic Toby
BriefAir pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament.
广告公司
广告战役 Toxic Toby
广告主 Breezometer
品牌 Breezometer
Posted9月 2018
行业领域 家用电器和视听产品
剧情简介 McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air - by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue.
媒体类别 案例研究
长度
创意团队
创意团队
President & Chief Creative Officer
执行创意总监
President & Chief Creative Officer
执行创意总监
文案
美术指导
Head of Business Development
Senior Account Manager
Comms Strategy Partner
Communications Director
Chief Production Officer
执行制片
广告公司制片
Business Affairs
Music Supervision
导演
剪辑师
剪辑师
Sound Engineer
Planning Team
项目经理
Business Director
Senior Interface Developer

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