| 标题 | Sext Life |
| 广告公司 | Y&R New York |
| 广告战役 | Save Sexting |
| 广告主 | MTV |
| 品牌 | MTV Staying Alive Foundation |
| 首次发布日期 | 2015 / 12 |
| 行业领域 | 公共安全、保健及卫生 |
| 剧情简介 | In a bid to generate conversation and awareness in the fight against HIV and AIDS this World AIDS Day (1 December), the MTV Staying Alive Foundation and Y&R New York have teamed up to create “Sext Life”, a tongue in cheek, faux-raunchy short film that brings sexting emojis to life in situations that would be X-rated – if they weren’t being acted out by giant emojis. In the 30-second spot, life-sized versions of the most common sexting emoji pairs – banana and donut, eggplant and peach, pointer finger and OK sign – start making out. The pairs are then joined by a giant wrapped condom, and the tagline: “Make foreplay a threesome. Add a condom.”The “Sext Life” PSA is directed by Oscar-winning film editor Angus Wall and produced by his Elastic/Pecubu Productions. Director of Photography is Jason McCormick and the life-sized emoji costumes were created by Casey Storm. As part of the “safe sexting” campaign, MTV SAF and Snaps have created a SafeSext keyboard featuring various condom emojis, so that teens can have conversations about safe sex in texting’s native language. The SafeSext emoji keyboard is free to download on iOS and Android. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Leslie Sims |
| 集团创意总监 | Nathalie Brown |
| 联合创意总监 | Kate Lummus |
| 制作公司制片 | Greg Lotus |
| 数字制片 | Catherine Patterson |
| 数字制片 | Head of Design Studio |
| Chief Strategy Officer | Dick deLange |
| Strategy Director | Mary Mazza |
| Strategist | Alison Geraghty |
| Strategist | Ethan Scott |
| 客户经理 | Ruchi Ruparel |
| 客户经理 | Tre Jordan |
| 制作公司 | Elastic |
| 导演 | Angus Wall |
| 执行制片 | Jennifer Sofio Hall |
| 制作公司制片 | Kelly Christensen |
| 设计师 | Lyn Cho |
| 设计师 | Erika Bird |
| 设计师 | Jon Foresman |
| 美术指导 | Leanne Dare |
| Costume | Casey Storm |
| 剪辑公司 | Rock Paper Scissors |
| 剪辑师 | Austyn Daines |
| 执行制片 | Angela Dorian |
| 制作公司制片 | Helena Lee |
| 音乐 | Travis+Maude |
| 执行制片 | Kala Sherman |
| 创意总监 | David Wittman |
| 音乐作曲家 | David Wittman |
| 摄影师 | Olivia Bee |
| Developer | Snap |
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