标题 | Spotify Year in Music |
广告公司 | Razorfish |
广告战役 | Spotify Year in Music |
广告主 | Spotify |
品牌 | Spotify |
首次发布日期 | 2015 / 2 |
行业领域 | 其他 |
问题 | With over 50 million listeners in 58 countries, Spotify wanted to use its big music data to create a Year In Review unlike any other. At a time when more streaming services continue to enter the market, we had to reinforce Spotify as the people’s choice. The Spotify Year in Music wasn’t written by the critics or dictated by sales – instead it was the first time the world listened to the listeners. Data unearthed fascinating human truths, reframing the year’s events through the lens of music. In addition, users could get their own personal portrait – finally answering the question: “So what kind of music are you into?” Over 5 million site visits and over 1 million personal snapshots created. The campaign was featured by hundreds of publications, both traditional and online, and even Katy Perry – the most followed person on Twitter – tweeted her love. |
媒体类别 | 互动 |
长度 | |
更多信息 | http://https://spotify-yearinmusic.squarespace.com/ |
创意总监 | Alex Bodman |
创意总监 | Diego Aguilar |
设计师 | Ryan Kalus |
设计师 | Andy Catchaturyan |
设计师 | Sean Moroney |
制片 | Erin Clift |
制片 | Josh Karpf |
制片 | Marian Dicus |
制片 | Candice Katz |
广告公司制片 | Bryan Matsuoka |
广告公司制片 | Rob Cavenagh |
广告公司制片 | Justin Wallace |
广告公司制片 | Michael Prieto |
广告公司制片 | Larry Max |
广告公司制片 | Rebecca Shapiro |
广告公司制片 | Rob Huber |
广告公司制片 | Amit Vashista |
广告公司制片 | Silvia Cerqueira |
广告公司制片 | Jessica Zorn |
广告公司制片 | Michael Zabar |
广告公司制片 | Grant Owens |
广告公司制片 | Phillip Lee |
广告公司制片 | Neal Gorevic |
广告公司制片 | Keaton Bedell |
执行创意总监 | Natalie Lam |