标题 | Runner |
广告公司 | Goodby Silverstein & Partners |
广告战役 | We Are Dub Nation |
广告主 | Golden State Warriors |
品牌 | Golden State Warriors |
首次发布日期 | 2019 / 11 |
行业领域 | 运动队、体育活动 |
剧情简介 | “There’s so much love for the Dubs from all over the Bay Area. This spot shows that the love is mutual,” said Amanda Chin, VP of brand marketing for the Golden State Warriors. “Our fanbase is widespread. The team doesn’t represent a city, they play for the entire Bay area and beyond. GS&P did a great job of bringing that idea to life. “We wanted to connect with the Warriors fans on a deeper level, by celebrating where they come from,” said Anthony O’Neill, associate creative director at GS&P. “It’s a celebration of the real bay area. There’s beauty in the bay that you won’t find on a postcard. The places that people who grew up here know and love.” GSP’s campaign builds on a five-year relationship with the Warriors. During the 2018-19 NBA season, the agency collaborated with the Warriors and commemorated the team’s last regular-season game in Oracle Arena by “retiring” the number 47. A banner celebrates the 47 historic seasons the Warriors played in Oakland, California, and hangs in the rafters of the new Warriors home at Chase Center. In addition to the Warriors, GS&P works for BMW, Pepsi, Doritos, Cheetos, Liberty Mutual Insurance and Comcast. |
媒体类别 | 电视 |
长度 | |
Co Chairman | Jeff Goodby |
Co Chairman | Rich Silverstein |
首席创意官 | Margaret Johnson |
Director of Innovation | Adam Reeves |
创意总监 | Adam Reeves |
联合创意总监 | Rony Castor |
文案 | Rony Castor |
联合创意总监 | Anthony O'Neill |
美术指导 | Anthony O |
Lorenz Ortiz | |
Director of Broadcast Production | Leila Gage |
Director of Film | Tod Puckett |
Music Curation | Tod Puckett |
Assistant Producer | Olaitan Oladipo |
Managing Partner | Brian McPherson |
客户总监 | Clark Gieseke |
客户经理 | Ashley Wurzel |
Assistant Account Manager | Hannah Hadley |
Director of Communications | Meredith Vellines |
Strategist | Briana Patrick |
Director of Business Affairs | Kristian Evanculla |
Company Name | Hungry Man |
导演 | Amir Farhang |
摄影指导 | Ray Huang |
执行制片 | Caleb Dewart |
Line Producer | Ben Gilovitz |
Company Name | Elevel (Goodby-Silverstein and Partners) |
剪辑师 | Dave Becker |
Assistant Editor | Steven Castro |
执行制片 | Luke Dillon |
DIRECTOR OF ELEVEL | Michael Damiani |
音频工程师 | Nic DeMatteo |
音频工程师 | Jody Scott |
Company Name | David Fisher |
Company Name | Cameron Gray The Mill |
Colorist | Adam Scott |
Artist | Ty Bardi |
Artist | Chad Ford |