| 标题 | The Weather Challenge |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | The Weather Challenge |
| 广告主 | Toyota Motor Corporation |
| 品牌 | Toyota Aygo |
| 首次发布日期 | 2015 / 3 |
| 行业领域 | 小型车 |
| 广告口号 | New Aygo with canvas roof, go fun yourself. |
| 剧情简介 | Del Campo Saatchi & Saatchi Madrid presents ‘The Weather Challenge’ for the new Toyota Aygo with a canvas sunroof. |
| 哲学 | The idea focuses on how weather forecasters consistently deliver inaccurate forecasts, despite the fact that many people rely on their daily forecasts. They never have to be accountable; they still keep their jobs. No matter what. Come rain or shine. In the film, the forecasters are forced to face the consequence of their inaccuracies and face the ‘Weather Challenge’. Maxi Itzkoff & Mariano Serkin CCO Saatchi&Saatchi Europe explained: “We gave the new Aygo to three famous forecasters in three different European cities, for a month. The roof of the car was synchronized to each forecaster’s weather prediction. If they predicted rain, the canvas roof would stay closed. But if they predicted sun, the roof would remain open, no matter what the weather.’ “Aygo is fun and irreverent so we wanted to do something aligned with the brand personality. The most difficult part of the idea was to convince famous forecasters to be part of the challenge” said Stephane Rydlewski, Creative, Media & Production Manager - Toyota Europe. The online film and 30” TV edits will launch in Italy and France on February 27th and then being rolled out across the rest of Europe. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Maxi Itzkoff |
| 首席创意官 | Mariano Serkin |
| 执行创意总监 | Ariel Serkin |
| 执行创意总监 | Juan Pablo Lufrano |
| 执行创意总监 | Rafael Santamarina |
| 文案 | Brittany Poole |
| 文案 | Tobias Tercic |
| 美术指导 | Todd Grinham |
| 美术指导 | HERNAN GARCIA |
| 制片 | Raffaella Scarpetti |
| 制片 | Peter Montgomery |
| Account | Mauro Messina |
| Account | Michaela Chweidan |
| 导演 | Jamie Rafn |
| 摄影指导 | Brendan Galvin |
| 剪辑师 | Tim Hardy |
| 制作公司 | Smuggler |
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