| 标题 | Peace, Love & Storage |
| 广告公司 | Mother London |
| 广告战役 | The Wonderful Everyday |
| 广告主 | IKEA |
| 品牌 | Ikea |
| 首次发布日期 | 2011 / 4 |
| 行业领域 | 杂货店、专卖店 |
| 广告口号 | Happy Inside |
| 剧情简介 | A TV advert shot in front of a live audience, featuring four stand-up comics, two men and two women, debating who the messier sex is. IKEA’s strategy is based on the fact that domestic clutter leads to arguments around whose fault it is, which leads to an unhappy home. IKEA wants to prove that many of these arguments could be avoided if only people had better storage. The advert shows that IKEA has the storage solutions to solve any problem, be it a lack of space, poor organisation or just plain clutter. |
| 问题 | Prompt more people to buy storage products by making them realise how important good storage is |
| 媒体类别 | 电视 |
| 制作公司 | Another Film Company |
| 广告经理 | Anna Crona |
| 导演 | Nick Jones |
| 制片 | Sue Caldwell |
| 剪辑师 | Tim Hardy |
| 剪辑公司 | Stich |
| 剪辑公司 | The Mill London |
| 摄影指导 | Brett Turnbull |
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