| 标题 | Crane |
| 广告公司 | J. Walter Thompson London |
| 广告战役 | Kit Kat Crane |
| 广告主 | Nestlé |
| 品牌 | Kit Kat |
| 首次发布日期 | 2011 / 1 |
| 行业领域 | 巧克力，巧克力棒，糖果，口香糖 |
| 广告口号 | Have a break. Have a KitKat. |
| 哲学 | The TV ad shows a crane operator on a demolition site. Whilst enjoying a Kit Kat he is inspired make his break better and recruits his fellow operators to start having fun with their demolition balls. |
| 媒体类别 | 电视 |
| 制作公司 | Rattling Stick |
| 后期制作 | Framestore |
| 摄影指导 | Ian Murray |
| 音效 | Munzie Thind |
| 剪辑师 | Tim Hardy |
| 导演 | Steve Cope |
| 客户总监 | Christopher Godfree |
| 客户企划 | Alastair Morton |
| 广告公司制片 | Andrew Shelton |
| 执行创意总监 | Russell Ramsey |
| 创意总监 | Jason Berry |
| 创意团队 | Ryan Lawson |
| 创意团队 | Andy Smith |
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