Eric Lipchitz
制片 at Prodigious
Paris, 法国
标题#ShakeParkinsonsOff
BriefICM set out to raise money to fund research that can defeat Parkinson’s disease with an immersive film experience to give viewers a glimpse into life with the disease. As we follow the main character through key moments of his life, we see his hands tremble with emotion ౼ when he’s bullied, when he becomes a father. With a simple YouTube API hack, the smartphone’s vibrating alert synchronizes with these moments, briefly shaking viewers’ hands. But when he begins to tremble later in life with Parkinson’s, the vibration continues for the remainder of the film. The only way to stop the shaking is to donate.
广告公司
广告战役 #ShakeParkinsonsOff
广告主 ICM (Institut du cerveau et de la Moelle épinière)
品牌 ICM
Posted11月 2018
行业领域 机构/公益组织/非盈利组织
剧情简介 Parkinson is a disease that affects 160,000 people in France. About 8,000 new cases are reported each year.
媒体类别 手机广告
Global Chief Creative Officer
执行创意总监
Digital Creative Director
文案
文案
美术指导
美术指导
客户经理
客户经理
Creative technologist
Creative technologist
战略企划
Process Manager
广告公司制片
导演
制作公司
摄影指导
制作公司制片
Post-production Producer
Head of Production

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