| 标题 | Embrace Change |
| 广告公司 | Deutsch NY |
| 广告战役 | Embrace Change (D.C.) - IKEA |
| 广告主 | IKEA |
| 品牌 | IKEA |
| Posted | 1月 2009 |
| 行业领域 | 零售、分销及餐馆 |
| 剧情简介 | President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. For this reason, IKEA is extending a free offer to the First Family to redesign and furnish any rooms in the White House using IKEA furniture, accessories, and its team of designers. |
| 哲学 | Three lucky winners will receive IKEA gift cards valued at $1,500. |
| 问题 | During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home. |
| 结果 | The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home. |
| 媒体类别 | 网站 |
| 更多信息 | embracechange09.com |
| Media Rep. | Louise Thach |
| Media Rep. | Shaun Leavy |
| 媒介总监 | Vonda LePage |
| 首席创意官 | Heh Assoc |
| 集团创意总监 | Nathan Hunt |
| 文案 | Nick Bayne |
| 美术指导 | Grant Piper |
| 广告公司执行制片 | Lauren Ziffer |
| 广告公司制片 | Sam Helfer |
| 设计师 | Joseph Barille |
| 编程人员 | Michael Nicosia |
| 软件开发人员 | Scott Alcid |
| 软件开发人员 | Mike Gomez |
| QA | Carlos Solorzano |
| 执行制片 | Jeremy Rosenberg |
| 制片 | Nili Suhami |
| 美术指导 | Anthony Alvarez |
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