标题 | Embrace Change |
广告公司 | Deutsch NY |
广告战役 | Embrace Change (D.C.) - IKEA |
广告主 | IKEA |
品牌 | IKEA |
Posted | 1月 2009 |
行业领域 | 零售、分销及餐馆 |
剧情简介 | President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. For this reason, IKEA is extending a free offer to the First Family to redesign and furnish any rooms in the White House using IKEA furniture, accessories, and its team of designers. |
哲学 | Three lucky winners will receive IKEA gift cards valued at $1,500. |
问题 | During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home. |
结果 | The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home. |
媒体类别 | 网站 |
更多信息 | embracechange09.com |
Media Rep. | Louise Thach |
Media Rep. | Shaun Leavy |
媒介总监 | Vonda LePage |
首席创意官 | Heh Assoc |
集团创意总监 | Nathan Hunt |
文案 | Nick Bayne |
美术指导 | Grant Piper |
广告公司执行制片 | Lauren Ziffer |
广告公司制片 | Sam Helfer |
设计师 | Joseph Barille |
编程人员 | Michael Nicosia |
软件开发人员 | Scott Alcid |
软件开发人员 | Mike Gomez |
QA | Carlos Solorzano |
执行制片 | Jeremy Rosenberg |
制片 | Nili Suhami |
美术指导 | Anthony Alvarez |