Marie-Laure Cliquennois
创意总监 at TBWA\Brussels
Brussels, 比利时
标题Wonderwoman
广告公司
广告战役 Superheroes don't exist
广告主 Amnesty International
品牌 Amnesty International
Posted5月 2014
行业领域 人权
广告口号 Superheroes don't exist. Only you have the power to protect human rights. Buy a candle.
剧情简介 Just like every other year, Amnesty International takes to the streets to sell its candles. Initially, Amnesty simply used to sell candles to raise funds. Today, however, they want to connect the benefit of purchasing a candle to all the battles Amnesty is fighting, offering the campaign depth and meaning.
The aim in terms of communication is to have people understand the symbolical value of a candle and to reinforce the sense of belonging to a community of human rights defenders. Buy buying an Amnesty International candle, you are in fact defending human rights.
媒体类别 广播
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创意总监
创意总监
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美术指导
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Radio Production Company Think’n Talk

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