| 标题 | Lost Purse |
| 广告公司 | Leo Burnett Chicago |
| 广告战役 | The Allstate Foundation |
| 广告主 | Allstate Foundation |
| 品牌 | Allstate Foundation |
| 首次发布日期 | 2017 / 6 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse. The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?” |
| 媒体类别 | Web Film |
| 长度 | |
| 剪辑公司 | Whitehouse Post |
| 执行创意总监 | Mikal Pittman |
| 执行创意总监 | Jon Wyville |
| 执行创意总监 | Dave Loew |
| 联合创意总监 | Donna Foster |
| 联合创意总监 | Kristen Schwanz |
| Head of Production | Veronica Puc |
| Group Executive Producer | Denis Giroux |
| 制片 | Leah Karabenick |
| 音乐制作人 | Alec Stern |
| 客户总监 | Kaitlyn Nolan |
| Communications Director | Lynsey Elve |
| Strategy Director | Ariel Tishgart |
| 客户主管 | Lily Merritt |
| 制作公司 | Rival School Pictures |
| 执行制片 | James Blom |
| 导演 | Andrew Lane |
| 摄影指导 | Megan Donnelly |
| Line Producer | Chris Lettley |
| 剪辑师 | Matthew Wood |
| Assistant Editor | Steve Kroodsma |
| 后期制作 | Lauren Connolly |
| VFX & Color | Filmworkers |
| Colorist | Jeff Altman |
| 特效 | Jeff Charatz |
| 后期制作 | Derek Goldsmith |
| 录音室 | Another Country |
| Recording Studio Executive Producer | Tim Konn |
| Sound Engineer | John Binder |
| 音乐 | Nylon Studios |
| 音乐作曲家 | Lydia Davies |
| 客户主管 | Eva Glas |
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