Dave Loew
执行创意总监 at Ogilvy Worldwide
Chicago, 美国
标题Your name saves
广告公司
广告战役 Names
广告主 DonateLife America
品牌 Donate Life
Posted6月 2017
行业领域 献血、器官捐赠
广告口号 One organ donor saves many lifes.
剧情简介 When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
媒体类别 影视
长度
首席创意官
执行创意总监
执行创意总监
联合创意总监
文案
文案
客户总监
客户主管
摄影师
摄影师
广告公司制片
广告公司制片
广告经理
广告经理

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