标题 | Your name saves |
广告公司 | Leo Burnett Chicago |
广告战役 | Names |
广告主 | DonateLife America |
品牌 | Donate Life |
Posted | 6月 2017 |
行业领域 | 献血、器官捐赠 |
广告口号 | One organ donor saves many lifes. |
剧情简介 | When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list. |
媒体类别 | 影视 |
长度 | |
首席创意官 | Britt Nolan |
执行创意总监 | Dave Loew |
执行创意总监 | Jon Wyville |
联合创意总监 | Doug Burnett |
文案 | Soham Chatterjee |
文案 | Kamil Kowalczyk |
客户总监 | Megan Lally |
客户主管 | Kaley Meier |
摄影师 | Jake Brusha |
摄影师 | Jeff Sciortino |
广告公司制片 | Greta Nitzke |
广告公司制片 | Laurel Schwartz |
广告经理 | David Fleming |
广告经理 | Hilary Czarda |