Wolfgang Schneider
Chief Creative Officer at BBDO Germany
Berlin, 德国
标题Smart - Wounds of the City
广告公司
广告战役 Smart - Wounds of the City
广告主 Daimler AG
品牌 Smart Fortwo
Posted11月 2017
行业领域 小型车
哲学 A city at dawn. We hear the massive footsteps and frightening screams of a mysterious monster. The camera takes us on a journey through the streets, showing all kinds of damages like Fallen lamp posts, the destroyed roofing of a supermarket trolley shelter, various scratch marks and traces on walls and many more. Only in the end it becomes clear that all those wounds haven’t been caused by a monster – but by big cars. The message: “Love your city. Don't drive a monster - smart.“

In Europe, the percentage of big cars like SUVs is constantly growing. The problem is most drivers don’t use them to drive primarily in the countryside but use them in cities. The traces of those cars are seen everywhere, especially in narrow streets and places like car parks, where they leave scratch marks and all kinds of damages behind.
媒体类别 互动
长度
客户主管
Media Company
Agency Account Director
Business Director
首席创意官
执行创意总监
执行创意总监
集团创意总监
集团创意总监
文案
Art Director
Head of TV
广告公司执行制片
Setting
制作公司
Director
Director
Producer
Producer
Director of Photography
Post-Production Company
Post-Producer
VFX Company
Animation Company
Editing Facility
剪辑师
音效设计公司
Music Production Company
音乐作曲家

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