标题 | Smart - Wounds of the City |
广告公司 | BBDO Berlin |
广告战役 | Smart - Wounds of the City |
广告主 | Daimler AG |
品牌 | Smart Fortwo |
Posted | 11月 2017 |
行业领域 | 小型车 |
哲学 | A city at dawn. We hear the massive footsteps and frightening screams of a mysterious monster. The camera takes us on a journey through the streets, showing all kinds of damages like Fallen lamp posts, the destroyed roofing of a supermarket trolley shelter, various scratch marks and traces on walls and many more. Only in the end it becomes clear that all those wounds haven’t been caused by a monster – but by big cars. The message: “Love your city. Don't drive a monster - smart.“ In Europe, the percentage of big cars like SUVs is constantly growing. The problem is most drivers don’t use them to drive primarily in the countryside but use them in cities. The traces of those cars are seen everywhere, especially in narrow streets and places like car parks, where they leave scratch marks and all kinds of damages behind. |
媒体类别 | 互动 |
长度 | |
客户主管 | Jan Thomas |
Media Company | Fuel@Publicis Media Duesseldorf |
Agency Account Director | Steffen Guenther |
Business Director | Jens Fauth |
首席创意官 | Wolfgang Schneider |
执行创意总监 | Lukas Liske |
执行创意总监 | Daniel Schweinzer |
集团创意总监 | Tobias Grimm |
集团创意总监 | Mirko Stolz |
文案 | Lukas Liske |
Art Director | Daniel Schweinzer |
Head of TV | Steffen Gentis |
广告公司执行制片 | Silke Rochow |
Setting | Stefanie Uebelhoer |
制作公司 | Film Deluxe Berlin |
Director | Meeto c |
Director | o Film Deluxe |
Producer | Katharina Strauss |
Producer | Juergen Krause |
Director of Photography | Christian Huck |
Post-Production Company | Film Deluxe Berlin |
Post-Producer | Katharina Strauss |
VFX Company | Film Deluxe Berlin |
Animation Company | Film Deluxe, Berlin |
Editing Facility | CHIMNEY Deutschland Berlin |
剪辑师 | Matthias Graatz |
音效设计公司 | Not a Machine Berlin |
Music Production Company | Not a Machine Berlin |
音乐作曲家 | Nikolaus Grunert |