Gavin Lester
首席创意官 at Zambezi
Los Angeles, 美国
标题What I Was Told
广告公司
广告战役 What I Was Told
广告主 Ultimate Software
品牌 Ultimate Software
首次发布日期 2019 / 2
行业领域 其他
哲学 Ultimate Software, a leading
provider of human capital management (HCM) solutions in the cloud, is launching
its first campaign in support of International Women’s Day, titled “What I Was
Told.” The effort comes from newly appointed Agency of Record, Zambezi, and
focuses on Ultimate’s culture of equality, diversity, and belonging.
Ultimate employs more than 5,200 professionals worldwide, serving over 5,600
customers with employees in 180 countries. The company is especially proud that
50 percent of its total employee population, as well as 50 percent of its
leadership, is female. In October 2018, Ultimate ranked #1 on Fortune’s Best
Workplaces for Women list, and, in January 2019, the company was named the #1
Best Large Workplace in Technology by Fortune and Great Place to Work for the
fourth consecutive year.
The “What I Was Told” campaign highlights some of the challenges and
stereotypes many women encounter in their careers—contrasted with Ultimate’s
strong culture of equity for all, including more than two decades of supporting the
advancement of women in business.
The campaign includes a 30-second TV spot and a long-form edit that will run on
digital platforms, as well as supporting digital assets that will raise awareness of
the company’s commitment to an equitable workplace. The spot was directed by
Academy Award-nominated director Lucy Walker and shot on location at Ultimate
Software’s headquarters in Weston, FL.
媒体类别 电视
长度
首席创意官
Creative Director
Associate Creative Director, Copywriter
Associate Creative Director, Art Director
Head of Content
执行制片
Producer
Group Account Director
客户主管
项目经理
Group Strategy Director
Production
Director
Director of Photography
Global Managing Partner
Head of Production
Line Producer
Editorial
剪辑师
Assistant Editor
Color Grade
Colorist
执行制片
Color Producer
Mix
Mixer
VFX
VFX Artist
Music
Composer
Creative Director
Head of Production

Trending

Create a free Talent profile and become a member of AdForum

Get Started