标题 | Cards |
广告公司 | Team One |
广告战役 | Cards |
广告主 | Lexus |
品牌 | Lexus |
Posted | 2月 2009 |
产品 | ES |
行业领域 | 轿车 |
广告口号 | www.cardstacker.com |
剧情简介 | Lexus is promoting the vibration-absorbing features of the ES vehicle with a television commercial featuring Guinness world record holder for card stacking, Bryan Berg. |
问题 | Placing the car in the middle of a city of cards, the spot depicts how the active engine mount in the ES eliminates even the slightest vibration. Bryan spent eighteen days stacking 2,016 decks of playing cards (108,864 in total), at a rate of 112 decks a day. The city consisted of over 30 towers, the tallest of which was 13 feet high. |
媒体类别 | 电视 |
长度 | |
特效 | A52 Visual Effects |
音效设计公司 | Stimmung |
Card Stacker | Bryan Berg |
首席创意官 | Chris Graves |
集团创意总监 | Jon Pearce |
集团创意总监 | Gavin Lester |
美术指导 | Ryan Fluet |
美术指导 | Lou Flores |
文案 | Molly Grubbs |
文案 | Schuyler Vanden Bergh |
广告公司制片 | Beth Hagen |
客户主管 | Lauren Ahearn |
导演 | Dante Ariola |
制作公司 | MJZ |
摄影指导 | Toby Irwin |
剪辑师 | Kirk Baxter |
剪辑公司 | Rock Paper Scissors |
音乐 | Elias Arts |
音效 | Bob Gremore |
音效 | juice |