| 标题 | Slide |
| 广告公司 | McKinney |
| 广告战役 | Suddenly, Every Ride's Exciting - Audi A4 |
| 广告主 | Audi |
| 品牌 | Audi |
| 首次发布日期 | 2001 / 10 |
| 产品 | A4 |
| 行业领域 | 轿车 |
| 哲学 | The idea that "Suddenly, every ride's exciting" was played out in TV dealerships, collateral, web and outdoor to drive traffic into dealerships. Campaign garnered much press. Audi's most successful US launch ever. |
| 问题 | Position the new A4 as not just luxurious, but an exicting driving experience. |
| 媒体类别 | 杂志 |
| 市场 | 加拿大, 美国 |
| 执行创意总监 | David Baldwin |
| 客户主管 | Rod Brown |
| 文案 | Christopher Wilson |
| 美术指导 | Bob Ranew |
| 广告公司制片 | April Minton |
| 摄影师 | Olaf Veltman |
| 广告经理 | Mary Ann Wilson |
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