| 标题 | World of Ice |
| 广告公司 | Grey Germany GmbH |
| 广告战役 | Sensuality of Nature - Procter & Gamble |
| 广告主 | Procter & Gamble |
| 品牌 | Lenor |
| Posted | 7月 2006 |
| 产品 | Snowflower |
| 行业领域 | 清洁用品、肥皂、洗涤剂 |
| 广告口号 | I feel good in Lenor |
| 剧情简介 | SUMMARY The fabric softener category in Belgium and Germany is characterised by consumers switching between brands. The Sensuality of Nature campaign was therefore developed to create brand preference and strengthen loyalty. The focus was the relationship the woman has with Lenor and the role nature plays within that relationship, which is much more than the category generic typological portrayal of freshness and softness benefits. Bringing sensuality to the category for the first time added an irresistible dimension to the brand and gave impetus to our long-term strategy of turning Lenor from a need into a want. The result: market share growth of over 20% in each market. |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | Renate Günther-Greene |
| 美术指导 | Manuela Arend |
| 客户经理 | Richard Dolphin |
| 客户主任 | Danielle Bibas |
| 导演 | Lars Blumers |
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