| 标题 | FluDropped |
| 广告公司 | The Community |
| 广告战役 | FluDropped |
| 广告主 | The California Immunization Coalition |
| 品牌 | The California Immunization Coalition |
| 首次发布日期 | 2019 / 12 |
| 行业领域 | 公共安全、保健及卫生 |
| 哲学 | Flu Season is beginning and with it comes the need to remind people of the importance of getting the flu vaccine. Every year, up to 49 million people get infected by the flu in the US alone. Last year, more than 60,000 people died of complications created by the disease. And yet, according to the National Foundation for Infectious Diseases, only half of the population is planning to get a flu shot this year. So, the California Immunization Coalition has launched this campaign in partnership with the community’s local San Francisco office in hopes of finding ways anyone could help spread the message and get more people to get their flu shot. The campaign, called “FluDropped,” uses the iPhone’s AirDropTM feature, which lets you share an image with anyone close enough. On the heels of National Flu Immunization Week, street teams are fludropping commuters on MUNI and BART, in the hopes to get as many people as possible to “Airdrop” random people in high-risk places. The image being passed around shows a man sneezing and says “If you’re close enough to get this, you’re close enough to get the flu.” The image also asks people to pass the message along and visit http://FluDropped.com to find out where they can get their flu shot, learn more about the disease, and download the image to help spread the message with the objective of getting more people to get vaccinated. In other words, the California Immunization Coalition wants to create an “epidemic that can save lives” and will partner with medical school and public health students to keep the message going during flu season — which goes all the way to April, peaking around January. |
| 媒体类别 | Interactive Outdoor Experience |
| 长度 | |
| 更多信息 | http://fludropped.com/ |
| 执行创意总监 | Roger Baran |
| GM/CSO | Julie Liss |
| Group Strategy Director | Brad Filice |
| Sr. Brand Lead | Raquel Cucurella |
| Brand Lead/PM | Adam Caron |
| 设计师 | Rosana Mojica |
| 制片 | Gus Gomez |
| Head of Integrated Production | Laurie Malaga |
| Director of Business Affairs | Natalie Greenman |
| Business Affairs Manager | Cristina Fajardo |
| Operations Manager | Patricia Hom |
| Studio Manager | Tom Jacobson |
| DP | Dave Brick |
| 制作经理 | Jax Colavolpe |
| 制作公司 | The Makers Lab |
| 制作公司 | Where The Buffalo Roam |
| 剪辑师 | Regina Revard |
| Assistant Editor | Hamilton Henson |
| Post-production Producer | Phil Tang |
| Designer / Animator | Chris Carmichael |
| Designer / Animator | Jake Pryor |
| 动画 | Terren Krietzman |
| 制作公司 | Mission Film and Design |
| Color Grade Artist | Chris Martin |
| Sound Designer | Joel Rabb |
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