Laurie Malaga
VP of Integrated Production at the community
Miami, 美国
标题Can Morph
广告公司
广告战役 Can Morph
广告主 Crown Imports LLC
品牌 Corona Extra
首次发布日期 2015 / 3
行业领域 啤酒,苹果酒
剧情简介 Brand New School Hits the Beach to Introduce the New Corona Can
Brand New School recently directed and produced the debut broadcast spot introducing the new Corona Extra cans. The result is a dazzling piece of 3D animation that celebrates summer in all its radiant glory, and was created in association with agency La Communidad. The can itself is the star of the show, as it transforms fluidly from one iconic summer symbol to the next – morphing from palm trees to flip flops to a beach ball to the relaxing blue waters of the ocean. 
哲学 Creative Director Robert Bisi and the Brand New School CG team created stunning aluminum art, utilizing all the features of the new can to transport the viewer to a truly serene summertime vision. The picturesque beach scenes manage to impart the easy-going, sunny feeling that has always been associated with drinking a Corona.
“The idea was to create the feeling of a perfect summer,” said Bisi. “The way the camera drifts, the shift in lighting, the twinkle in the distance — they all work in unison with the vignettes of the can and the shadows of people. Together they evoke that sense of nostalgia and relaxation that is uniquely Corona.”
This spot comes on the heels of recent Brand New School projects such as Nike SB’s “Skate Free,” debuting their latest skateboarding sneakers, “Play With Oreo” for the cookie brand’s worldwide 2015 campaign, and a series of spots introducing the new line of Google Nexus products. 
媒体类别 电视
长度
执行创意总监
创意总监
美术指导
文案
文案
文案
Producer
执行制片
Account Team
Account Team
Account Team
制作公司
创意总监
设计师
设计师
设计师
设计师
CG Leads Technical Director
CG Leads, Technical Director
3D Animation
3D Animation
3D Animation
3D Animation
3D Animation
3D Modeling, Rigging
3D Modeling, Rigging
3D Modeling, Rigging
3D Modeling, Rigging
3D Modeling, Rigging
3D Modeling, Rigging
3D Modeling, Rigging
3D Lighting
3D Lighting
3D Particles, VFX
3D Particles, VFX
3D Particles, VFX
Storyboard Artist
Storyboard Artist
Compositor
Compositor
Compositor
剪辑师
执行制片
制片
Producer
Music, Sound Design
执行制片
Mix Lime Studios

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