| 标题 | Run Wyclef Run |
| 广告公司 | Y&R London |
| 广告战役 | Brand - Virgin Mobile |
| 广告主 | Virgin Mobile |
| 品牌 | Virgin Mobile |
| 首次发布日期 | 2002 / 3 |
| 行业领域 | 个人无线通讯 |
| 广告口号 | Be Careful What You Sign For. See Red Then See Virgin Mobile |
| 结果 | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 文案 | Richard Beesening |
| 美术指导 | Martha Riley |
| 客户总监 | Georgina Wood |
| 广告经理 | James Kydd |
| 客户企划 | Tom Morton |
| 导演 | Dougal Wilson |
| 制作公司 | Blink London |
| 演员/名人 | Wyclef Jean |
| Deputy Planning Director | Tom Morton |
| 客户企划 | Sherree Halliwell |
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