| 标题 | Electric Life |
| 广告公司 | Publicis Conseil |
| 广告战役 | ELECTRIC LIFE |
| 广告主 | Renault |
| 品牌 | Renault Z.E |
| 首次发布日期 | 2011 / 5 |
| 行业领域 | 轿车 |
| 哲学 | Renault is launching a global advertising campaign to promote its commitment to making sustainable transport accessible to all. The 60-second spot, Renault Z.E, has been created by Paris-based advertising agency Publicis Conseil and directed by Dougal Wilson. It forms a succession of vignettes illustrating how electric power is already a large part of our daily lives. It shows people using 'steam powered' versions of everyday objects including hairdryers and televisions, cash machines and vending machines in order to demonstrate advances in energy. The ad concludes that we have already switched to electricity for many things, so why not for travelling... in a Renault Z.E.? An end-frame showcases the four Renault Z.E models that will be available to buy in 2011. |
| 媒体类别 | 影视 |
| 制作 | Première Heure |
| 导演 | Dougal Wilson |
| 制作公司 | WAM |
| 文案 | Thierry Lebec |
| 美术指导 | Bénédicte Potel |
| 执行创意总监 | Olivier Altmann |
| 制作 | Pierre Marcus |
| 制作 | Anne Boucher |
| 制作 | Florence Potthié Sperry |
| 广告经理 | Stephen Norman |
| 广告经理 | Bruno Travade |
| 广告经理 | Dominique Musset |
| 广告经理 | Patrice Baheux |
| 广告经理 | Marco Rampogna |
| 客户总监 | Edouard Pacreau |
| 客户总监 | Aurore Duhamel |
| 客户总监 | Aurélie Fretti |
| 客户总监 | Carine de Oliveira |
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