标题 | Filhos do Rock |
广告公司 | FCB Brasil |
广告战役 | Filhos do Rock |
广告主 | Sky |
品牌 | Sky |
Posted | 6月 2012 |
行业领域 | 有线/卫星通讯服务 |
剧情简介 | SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand. [1] Connecting generations |
哲学 | Ensuring long life to rock was the strategy chosen by SKY. That was the way the project Filhos do Rock in Rio[1] was born, whose mission was to perpetuate this passion. Part of the campaign was titled ALTAR DO ROCK, which invited people in shows of the event and also through Facebook to get married in the name of rock. At the[JM1] social network, people proposed to someone and, in case of YES, the fiancés invited friends for a virtual celebration. The couple that achieved the largest number of guests for the party received a rock’n’roll honeymoon in Las Vegas. [1] Sons of the Rock in Rio |
问题 | SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand. |
结果 | Over 17 thousand people downloaded the app. There were over 5 thousand proposals and 1,686 people got married in the name of the rock on Facebook. Over 3 thousand people formalized the proposal to apply for the honeymoon, and 5,179 people were guests or best people at the weddings. Thepost-action increased 80% its average ticket. |
媒体类别 | 其他 |
Art Buyer | Tina Castro |
美术指导 | Adriano Alarcon |
Sound Producer | Play it Again |
插图画家 | Indio San |
美术指导 | Rodrigo L. Rodrigues |
创意团队 | Ricardo Martin Neto |
创意团队 | Ricardo John |
创意团队 | Rodrigo L. Rodrigues |
创意团队 | Mauricio Diament |
创意团队 | Carlos Santos |
创意团队 | Ader Moreira |
创意总监 | Benjamin Yung Jr |
创意总监 | Ricardo John |
创意总监 | Adilson Xavier |
文案 | Adriano Alarcon |
摄影师 | Leandro Teixeira |
媒介总监 | Alexandre Ugadin |
媒介总监 | Sandra Carvalho |
Digital Creative Director | Mauro Ramalho |
摄影师 | Marcia Ramalho |
广告经理 | João Paulo Marques |
广告经理 | Marcelo Miranda |
客户经理 | Mauro Silveira |
客户经理 | Marco Aymoré |
客户经理 | Renata Velloso |
客户经理 | Juliana Nascimento |
客户经理 | Patricia Marinho |
客户经理 | Pedro Fuhrer |
广告经理 | José Ricardo Gallian |
制作公司 | Gata Cine Produções Ltda |
客户企划 | Pedro Cruz |
客户企划 | Tatiana Weiss |
文案 | Ricardo Martin Neto |
文案 | Ricardo John |
Graphic Producer | Diego Bischoff |
Graphic Producer | Edgardo Pasotti |