Benjamin Yung Jr
Executive Creative Director at FCB Brasil
São Paulo, 巴西
标题Filhos do Rock
广告公司
广告战役 Filhos do Rock
广告主 Sky
品牌 Sky
Posted6月 2012
行业领域 有线/卫星通讯服务
剧情简介 SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand.
[1] Connecting generations 
哲学 Ensuring long life to rock was the strategy chosen by SKY. That was the way the project Filhos do Rock in Rio[1] was born, whose mission was to perpetuate this passion. Part of the campaign was titled ALTAR DO ROCK, which invited people in shows of the event and also through Facebook to get married in the name of rock. At the[JM1] social network, people proposed to someone and, in case of YES, the fiancés invited friends for a virtual celebration. The couple that achieved the largest number of guests for the party received a rock’n’roll honeymoon in Las Vegas.
[1] Sons of the Rock in Rio
 
问题 SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand.
 
结果 Over 17 thousand people downloaded the app. There were over 5 thousand proposals and 1,686 people got married in the name of the rock on Facebook. Over 3 thousand people formalized the proposal to apply for the honeymoon, and 5,179 people were guests or best people at the weddings. Thepost-action increased 80% its average ticket.
 
媒体类别 其他
Art Buyer
美术指导
Sound Producer
插图画家
美术指导
创意团队
创意团队
创意团队
创意团队
创意团队
创意团队
创意总监
创意总监
创意总监
文案
摄影师
媒介总监
媒介总监
Digital Creative Director
摄影师
广告经理
广告经理
客户经理
客户经理
客户经理
客户经理
客户经理
客户经理
广告经理
制作公司
客户企划
客户企划
文案
文案
Graphic Producer
Graphic Producer

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started