Nicolas Dubois
Clichy, 法国
标题The Letter of Demotivation
标题 (原始语言)La lettre de démotivation (anglais)
广告公司
广告战役 The Letter of Demotivation
广告主 Innocence en Danger
品牌 Innocence en Danger
首次发布日期 2020 / 4
行业领域 疾病认知、救助机构
剧情简介 Innocence in Danger wanted to reach companies and make them realize that they should be a part of the fight for child protection. Since traditional awareness campaigns didn’t have much impact on them, we had to find a new way to communicate. We decided to not talk about abused children but about the traumatized adults - and traumatized employees – they can become. We created a character, “Julien Miraute”, embodying millions of victims, and wrote a Demotivation letter instead of a Motivation Letter (French word for Cover letter). Based on real testimonies, relating daily pains and sufferings at work as a consequence of abuses from childhood, and all the reasons why he would NOT be a good candidate, the letter has been sent to the 100 largest compagnies in France. We used mailing and LinkedIn mainly.
媒体类别 互动
长度
执行创意总监
创意总监
创意总监
文案
美术指导

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