标题 | The Desperados Experience |
广告公司 | Serviceplan Group France |
广告战役 | The Desperados Experience |
广告主 | Brasseries Fischer |
品牌 | Desperados |
Posted | 11月 2011 |
行业领域 | 啤酒,苹果酒 |
剧情简介 | With a video that redefined the interactive experience, beer brand Desperados scored one the biggest viral hits of 2011.One reason the YouTube video quickly amassed over two million views was its smart incorporation of the player’s functionalities. The volume slider, video scrubber and expand button all play an active part in the progression of this online party with the user as a very special guest. Another feature that proved to be very popular was the inclusion of Facebook connect to personalize the experience. The highlight of this integration was a tattoo based on your avatar picture, mapped to perfection on the body of a sexy member of the opposite sex. |
媒体类别 | 互动 |
制作公司 | Media.Monks |
导演 | Thierry Poiraud |
导演 | Rogier Schalken |
导演 | Alban Penicaut |
创意总监 | Jouke Vuurmans |
创意总监 | Jeroen van der Meer |
创意总监 | Hervé Poupon |
创意总监 | Guillaume Gamain |
文案 | Gregory Tortes |
文案 | Nicolas Dubois |
美术指导 | François Le Saint |
美术指导 | Jean-Eudes Lefebure |
摄影师 | Romain Laurent |