标题 | Gender Swap (122s) |
广告公司 | BETC Paris |
广告战役 | Gender Swap |
广告主 | Women in Games |
品牌 | Women in Games |
Posted | 11月 2022 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | 50% of the 3 billion gamers worldwide are women. Yet, they only represent 22% of employees in gaming studios. The consequence? A representation of female characters that is too often hypersexualized and cliché compared to male characters.At Women in Games, we want to change things by increasing the number of women in the industry. To show the extent of the problem, we hacked the game files of dozens of mainstream video games, to swap the animations of male and female characters.Introducing GenderSwap: male video games heroes like you’ve never seen them before, animated like their female counterparts. |
媒体类别 | 互动 |
广告经理 | Morgane Falaize |
广告经理 | Lamise Guenni |
广告经理 | Victoria Cribier |
Account Management | Catherine EMPRIN |
执行创意总监 | Stéphane Xiberras |
创意总监 | Arnaud Assouline |
创意总监 | Benjamin Le-Breton |
美术指导 | Marie Glotin |
联合美术指导 | Corinne Chamoun |
文案 | Matthieu Bouilhot |
Creative technologist | Lionel Sarrazy |
创意顾问 | Sébastien Delahaye |
制片 | Fanny Perrier |