Stéphane Xiberras
President - Creative director at BETC Paris
Paris, 法国
标题Gender Swap (122s)
广告公司
广告战役 Gender Swap
广告主 Women in Games
品牌 Women in Games
Posted11月 2022
行业领域 机构/公益组织/非盈利组织
剧情简介 50% of the 3 billion gamers worldwide are women. Yet, they only represent 22% of employees in gaming studios. The consequence? A representation of female characters that is too often hypersexualized and cliché compared to male characters.At Women in Games, we want to change things by increasing the number of women in the industry. To show the extent of the problem, we hacked the game files of dozens of mainstream video games, to swap the animations of male and female characters.Introducing GenderSwap: male video games heroes like you’ve never seen them before, animated like their female counterparts.
媒体类别 互动
广告经理
广告经理
广告经理
Account Management
执行创意总监
创意总监
创意总监
美术指导
联合美术指导
文案
Creative technologist
创意顾问
制片

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