标题 | Audience Au Roi |
Brief | For the launch of the third season of its TV show Versailles, Canal + wanted to know what the real Louis XIV would have thought of the series. However, as the Sun King died in 1715, he had to be brought back to life artificially. Based on the king's health record and myriad other sources of information, his voice was recreated using AI. The reincarnated Louis XIV was then able to discuss the series with a history buff and a tech influencer. |
广告公司 | Havas Media France |
广告战役 | Audience Au Roi |
广告主 | Canal + |
品牌 | Versailles |
Posted | 11月 2018 |
行业领域 | 电视、广播节目与电视台、电台 |
剧情简介 | For the launch of the third and last season of Versailles, Canal + wanted to know what, Louis XIV, the key player of this series thought of it. However, as the Sun King died in 1715, we had no choice but recreating his voice by the use of an artificial intelligence. Using the king's health record held by his three doctors during his whole life and every other piece of information we could get, scientists and historians helped achieving this project. With his freshly recreated voice, Louis XIV was then able to discuss the series and his life with Nota Bene, a famous French youtuber specialized in History, and with TechNews, a famous French tech influencer. He was also featured in Konbini’s (French infotainment digital media) “Fast & Curious”, a digital show in which guests answer to forced-choice, closed-ended questions. Eventually, the King would answer to an even broader audience on Twitter thanks to #AudienceAuRoi. |
问题 | Versailles is a Franco-Canadian historical fiction television series, set during the construction of the Palace of Versailles during the reign of Louis XIV. It premiered on 16 November 2015 on Canal+ in France and on Super Channel in Canada. Then it was broadcasted on Ovation in the USA and on BBC Two in the UK during 2016. The series is now at its third and last season. |
媒体类别 | 互动 |
创意总监 | Stéphane Xiberras |
创意总监 | Benjamin Le-Breton |
创意总监 | Arnaud Assouline |
文案 | Alexandre Girod |
美术指导 | Julien Vergne |
Deputy General Manager | Guillaume Espinet |
广告经理 | Marie Chapuis |
客户经理 | Mathilde Lançon |
广告公司制片 | Bao Tu Ngoc |
客户经理 | Yves del Frate |
项目经理 | Caroline Le Moal |
项目经理 | Romain Merielle |
项目经理 | Frédéric Saint Sardos |
项目经理 | Nicolas Masson |
项目经理 | Sébastien Couellan |
项目经理 | Anne Duvivier |
项目经理 | Juliette Dupuis |
项目经理 | Benoît Cappelletti |
项目经理 | Florian Charpentier |
项目经理 | Audrey Gauthier |
Marketing Director | Mathilde VILLETTE |
广告经理 | Luis Martins |
广告经理 | Juliette Ovarlez |
广告经理 | Alexya Veyry |
广告经理 | Marion Auvray |
广告经理 | Roxanne Pasetti |