Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, 黎巴嫩
标题Simple
广告公司
广告战役 Simple
广告主 McDonald's
品牌 McCafé
首次发布日期 2019
行业领域 餐馆与快餐
哲学 In the UAE, it is getting increasingly difficult for coffee lovers to find a simple coffee without any extras, fuss or complications. With fancy brews and hipster coffee trends taking over, the coffee world is cluttered. McCafé prides itself for offering coffees just like they should be. Simple and delicious. To illustrate that, we created minimalistic, iconic visuals that showcase the ingredients that go into each coffee. The visuals depict the ingredients in the ratio they are used in. While rest of the coffee ads in the market go an extra mile to make their coffee look great, we did everything to make them look simple. And by doing so, we stood out from the rest.
媒体类别 Web Film
长度
首席创意官
Regional Executive Creative Director
Creative Director
Head of Art
文案
美术指导
客户经理
Business Lead
Planning Director
Print Production Manager

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started