| 标题 | Safety Screen |
| 广告公司 | Leo Burnett Middle East & North Africa |
| 广告战役 | Samsung Safety Screen |
| 广告主 | Samsung |
| 品牌 | Samsung |
| 首次发布日期 | 2016 |
| 行业领域 | 家用电器和视听产品 |
| 哲学 | Samsung is a leading company in creating devices like tablets and mobiles. As a brand that prides itself on providing solutions through its technologies, it was fitting that Samsung used its technology in a way that could change this behavior.The app changed behavior of kids and trained them to hold screens at an appropriate distance from their eyes.Kids are spending more time these days watching content on screens. While devices like mobiles and tablets are integral to education and entertainment, there’s an increasingly problematic behavior of kids sitting too close to the screen. This can cause damage to a child’s vision. So, Samsung addressed the problem with an app called Safety Screen. It is a unique means of detecting when children are sitting too close to the screen. The screen will become blocked and only unblock when the child has moved back to a safe distance. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Bechara Mouzannar |
| 执行创意总监 | Andre Nassar |
| 创意总监 | Saadi Alkouatli |
| 创意总监 | Daniel Salles |
| 创意总监 | Bruno Bomediano |
| 美术指导 | Daniel Salles |
| 美术指导 | Bruno Bomediano |
| 文案 | Samer Zouheid |
| 导演 | Henri Bassil |
| 插图 | Magma Image |
| 制作公司 | The Goodfellas |
| Head of TV Production | Shereen Mostafa |
| 制片 | Maysaa Aboumourad |
| Communication Director | Smita Bhardwaj |
| 制作公司 | Clandestino |
| 执行制片 | Ray Barakat |
| Production Services | T-Productions |
| 制片 | Taymour Elaasar |
| Offline Editor | David Zavadescu |
| Online Editor | Teddy Tawil |
| Grading Facility | Rez Visual |
| Sound Design | Audio Boutique |
| 执行制片 | Essa El Sheikh |