Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, 黎巴嫩
标题Keep The Flame Alive
广告公司
广告战役 Keep The Flame Alive
广告主 Diageo
品牌 Johnnie Walker
Posted3月 2015
行业领域 烈酒,加烈葡萄酒
剧情简介 In 2014 the Lebanese, who are known for their unwavering spirit of resilience in front of adversity, had given up hope in their country once again. We needed to remind the Lebanese of what they were made of. The campaign film was conceived entirely as a fable where a resilient flame defies a menacing storm. A battle of symbolic elements whereby the flame fends off increasing and incessant attacks of a storm jealous of its opponent’s courage. Triumphant, the flame finally says ‘Storms shall always pass but the fire inside burns on’.
媒体类别 案例研究
长度
市场 黎巴嫩
首席创意官
执行创意总监
创意总监
导演
美术指导
创意总监
客户总监
客户总监
文案
制作公司
Digital Strategy

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