| 标题 | Nipplevision |
| 广告公司 | MRM Worldwide, London |
| 广告战役 | Nipplevision |
| 广告主 | Mayborn USA Inc. |
| 品牌 | Tommee Tippee |
| Posted | 6月 2021 |
| 行业领域 | 在线零售、网上商店 |
| 哲学 | Tommee Tippee knows not to tell parents what to do, which meant entering the debate on breast vs bottle was a no-go. The strategy wasn't about changing the conversation but joining it by repositioning the brand and flagship product (the bottle) as the closest thing to breastfeeding. And thus nipplevision was born - a campaign that shows the world through the eyes of babies, where everyday objects morph into boobs and boobs morph into Tommee Tippee bottles. The campaign drove over six million impressions (in the UK, USA and Cyprus) - Tommee Tippee's biggest reach ever. |
| 媒体类别 | 互动 |
| 长度 | |
| 设计公司 | Dutch Uncle |
| Chairman & Chief Creative Officer | Nicky Bullard |
| 创意总监 | James Thorley |
| Deputy Creative Director | Jon Wells |
| 美术指导 | Alex Prendergrast |
| 文案 | Sophie McGovern |
| 客户总监 | Sarah Tille |
| 插图画家 | Noma Bar |
| Senior Global Campaign Content Manager | Neil Knowles |
| Head of Global Brand Build | Louise Mustard |
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