Jon King
Vice President Executive Creative Director | Agency Management | New Business | at Beacon Communications, Leo Burnett Tokyo
Tokyo, 日本
标题Safari Park
广告公司
广告战役 Volkswagen Passat Launch 2001
广告主 Volkswagen
品牌 Volkswagen
Posted7月 2001
产品 Passat
行业领域 轿车
广告口号 The beautifully crafted new Passat. You'll want to keep it that way.
哲学 The Road to Purchase



This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.
媒体类别 电视
长度
市场 英国
制作公司
美术指导
文案
美术指导
文案
广告公司制片
导演
媒介总监
战略企划
客户总监
创意总监
创意总监
创意总监
美术指导
美术指导
创意总监
广告经理
创意总监
美术指导
美术指导

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