标题 | Driving Test |
广告公司 | adam&eveDDB |
广告战役 | Volkswagen Passat Launch 2001 |
广告主 | Volkswagen |
品牌 | Volkswagen |
Posted | 6月 2001 |
产品 | Passat |
行业领域 | 大型及豪华轿车 |
广告口号 | The beautifully crafted new Passat. You'll want to keep it that way. |
哲学 | The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
制作公司 | Partizan London |
美术指导 | Ewan Paterson |
文案 | Ewan Paterson |
美术指导 | Rob Jack |
文案 | Rob Jack |
广告公司制片 | Howard Spivey |
导演 | Rocky Morton |
客户总监 | Jon King |
战略企划 | James Hillhouse |
媒介总监 | Steve Edwards |
制片 | James Tomkinson |
摄像师 | Alex Melman |
灯光主管/照明 | Alex Melman |
剪辑师 | Rick Russell |
执行创意总监 | John Webster |
创意总监 | Ewan Paterson |
创意总监 | Rob Jack |
创意总监 | Chris Barraclough |
创意总监 | Sam Ball |
美术指导 | Phil Bucknell |
美术指导 | Dan MacDonald |
广告经理 | Andrew Coombe |
创意总监 | Dave Bedwood |
美术指导 | Cosmo Sarson |
美术指导 | James Jakob |