Egil Pay
AD at TRY/Apt
Oslo, 挪威
标题Doktor Proktor
广告公司
广告战役 Doktor Proktor
广告主 Aschehoug Publishing
品牌 Aschehoug
Posted6月 2011
行业领域 报纸、杂志、书籍
问题 Books are losing the battle for childrens attention
结果 -Headlined the tv news twice on Norways biggest broadcaster (NRK)
- Headlined the tv news twice on Norways biggest broadcaster (NRK)
- Massive coverage; front page on newsparpers, headlined national radio news and the biggest online medias;
- All time record of visitors to the museum-every second child in Oslo attended.
- The book went to no. 1 on the sales charts of all literature as the first Norwegian childrens book ever.
 
 
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