Dean Lee
Creative Director at Dean Lee Creative
Toronto, 加拿大
标题Interview PSA
广告公司
广告战役 EmployAbility
广告主 Canadian National Institute for the Blind
品牌 CNIB
Posted10月 2016
行业领域 疾病认知、救助机构
广告口号 Have you ever wondered how you would do your job if you lost your sight?
哲学 The campaign launches on the heels of a new Ipsos survey that revealed that, if faced with two fully qualified candidates, 70 per cent of Canadians would hire a sighted job candidate over a blind one.
Vision loss can happen to anyone, at any age – and when it does, it can have a serious, negative impact on employment potential. According to CNIB, there are half a million Canadians who are blind or partially sighted. Of these, over 100,000 are working-age adults. The employment rate among Canadians with vision loss is strikingly low: 38 per cent versus 73 per cent for people without a disability. And approximately half of Canadians who are blind or partially sighted live on a low income of $20,000 a year or less. 
媒体类别 影视
长度
制作公司
联合创意总监
摄影指导
首席创意官
执行创意总监
剪辑师
导演
项目经理
广告公司制片
美术指导
Online Editor
文案
客户主管
Line Producer
后期制作

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