| 标题 | Stairs |
| 广告公司 | DDB Canada |
| 广告战役 | Too Late - Blue Cross |
| 广告主 | PBC Health Benefits Society |
| 品牌 | Pacific Blue Cross |
| Posted | 7月 2010 |
| 行业领域 | 保险 |
| 广告口号 | It's Too Late. |
| 剧情简介 | It is extremely important to obtain health insurance coverage before you get sick or hurt. The goal of this campaign is to encourage people to consider health insurance coverage from Pacific Blue Cross before a dangerous situation presents itself, because in the seconds before an injury occurs, it is too late to get coverage. |
| 媒体类别 | 平面 |
| 市场 | 加拿大 |
| 创意总监 | Dean Lee |
| 创意总监 | Cosmo Campbell |
| 客户经理 | Scott Barr |
| 摄影师 | Philip Jarmain |
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