标题 | Marriage |
广告公司 | DDB Canada |
广告战役 | Big Sisters Recruitment Campaign |
广告主 | Big Brothers Big Sisters |
品牌 | Big Sisters of BC Lower Mainland |
首次发布日期 | 2012 / 4 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer. To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think. |
媒体类别 | 电视 |
演员/名人 | Emily Riggs |
演员/名人 | Dale Boyer |
Casting | Steve Mann |
音频工程师 | James Spooner |
Sound Producer | Peter Clarke |
音乐、广播及音效设计 | Griffiths Gibson & Ramsay |
Colorist | Randy Egan |
剪辑师 | Daniel Pruger |
后期制作 | JMB Post Productions |
Line Producer | Dennis Beier |
Line Producer | Liz Dussault |
摄影指导 | Mick Reynolds |
导演 | Jon & Torey |
制作公司 | Family Style |
客户主管 | Lisa Chen-wing |
广告公司制片 | Sue Bell |
美术指导 | Lisa Chen-wing |
文案 | Daryl Gardiner |
美术指导 | Daryl Gardiner |
Copywriting | Amina Abdel-Halim |
联合创意总监 | Daryl Gardiner |
创意总监 | Cosmo Campbell |
创意总监 | Dean Lee |