| 标题 | Like Me Back |
| 广告公司 | DDB Canada |
| 广告战役 | Big Sisters Recruitment Campaign |
| 广告主 | Big Brothers Big Sisters |
| 品牌 | Big Sisters of BC Lower Mainland |
| 首次发布日期 | 2012 / 4 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer. To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think. |
| 媒体类别 | 电视 |
| 演员/名人 | Dale Boyer |
| Casting | Steve Mann |
| 音频工程师 | James Spooner |
| Sound Producer | Peter Clarke |
| 音效设计公司 | Griffiths Gibson & Ramsay |
| 着色 | Randy Egan |
| 剪辑师 | Daniel Pruger |
| 后期制作 | JMB Post Productions |
| Line Producer | Dennie Beier |
| Line Producer | Liz Dussault |
| 摄影指导 | Mick Reynolds |
| 导演 | Jon & Torey |
| 制作公司 | Family Style |
| 客户主管 | Lisa Chen-wing |
| 广告公司制片 | Sue Bell |
| 美术指导 | Lisa Chen-wing |
| 美术指导 | Daryl Gardiner |
| 文案 | Daryl Gardiner |
| 文案 | Amina Abdel-Halim |
| 联合创意总监 | Daryl Gardiner |
| 创意总监 | Cosmo Campbell |
| 创意总监 | Dean Lee |
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