Suicide&Co - "Dear Russ"

Harbour

Harbour London , 英国

1090

该广告属于ACT Responsible项目展品

品牌: Suicide&Co
国家: 英国

广告主: Suicide&Co

标题	Dear Russ
广告公司	Harbour
广告战役	Words Unspoken
广告主	Suicide&Co
品牌	Suicide&Co
首次发布日期	2022 / 10
行业领域	机构/公益组织/非盈利组织
剧情简介	Suicide&Co, the charity supporting those bereaved by suicide, has today unveiled a powerful new awareness campaign, ‘Words Unspoken’. The push was developed in partnership with brand communication consultancy Harbour. The hard-hitting new campaign features a series of real letters, penned and submitted by people bereaved by suicide. The letters provide people with a way of processing their emotions and in turn aid the grieving process. Each letter is written directly from the person bereaved by suicide to the person they’ve lost. The letters range in length, and their tone reflects the complex range of emotions that come with suicide-related grief. The ads, developed by Harbour, carry the call-to-action ‘Don’t let silence have the last word’, and an invitation for others to submit their own letters via suicideandco.org or using the hashtag #WordsUnspoken. The campaign will be led by large format OOH that will run on sites nationwide, including a number of Clear Channel’s Platform for Good sites. It will be supported on social channels and the Suicide&Co website. The design work was done by Duzi Studio. Globally, it is estimated that 1 in 5 people are affected by suicide in their lifetime. But many of those who are dealing with suicide-related grief in all its forms are left to feel alone and forgotten about. In recognition of the silence and stigma surrounding death by suicide, ‘Words Unspoken’ aims to give people who have been bereaved by suicide a voice, inviting them to write the things they would have liked to have said, or would say now, to the loved one they lost. Suicide&Co help those who have been bereaved by suicide, enabling them to access support through their counselling service, helpline and digital resources. Amelia Wrighton, CEO and Co-Founder, Suicide&Co, said: “This campaign acts as a collective voice for those bereaved by suicide. With over 70 letter submissions already they are a brilliant representation of the complexities of suicide-related grief. We hope that showcasing these letters in the open will help those who may feel silenced by the stigma surrounding their grief. “The campaign is also a form of support in itself, as letter writing is a therapeutic action, enabling people to unlock and acknowledge their feelings. Through hosting the collection on our website we are encouraging people to read other's experiences, reminding us all that we are not alone.” Grant Parker, Creative Partner, Harbour, added: “So often, the voices of those bereaved by suicide go unheard. We wanted this campaign to show the many nuanced forms of grief these people experience. It’s shocking that so many of us are affected by suicide, and yet it is not something that is talked about openly. By boldly showing these letters on large format posters, we hope it will chip away at the stigma those bereaved by suicide often feel and help the millions of people who are affected by this every year know that they are not alone.”
媒体类别	Billboard
Co-Founder and Strategy Partner	Kev Chesters
Strategy Partner	Kim Walker
创意合伙人	Grant Parker
创意总监	Yann-Gael Cobigo
创意总监	Thibault Michal
Business Director	Anna Bee
Head of Project Management	Katie Bayley
Strategist	Natalia Robinson
客户经理	Emma Bannon
Design agency	Duzi Design
Co-Founder and Director	Ella Donald
Co-Founder and Director	Charlotte Carnegie-Brown